Information Memorandum
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What is an Information Memorandum
An Information Memorandum (also known as an Offering Memorandum), is a document usually written by a business (more often than not a private company) or its corporate advisors (such as Marshall Sterling), who is looking to raise finance through the issue (placement) of either equity or debt and is used to by the company to pass on information to potential investors when fund raising.
The “Information Memorandum” should provide a detailed overview of the company (the Issuer), the market it operates within, the objective for any funds raised and the risks associated with the proposed private placement or pre-public initial placement (pre-IPO).
When raising capital, access to the Information Memorandum (financial promotion) should be restricted until the eligibility of persons legally permitted to view and act upon the document has been obtained.
Unlike a Pitch Deck or Prospectus, the length of the Information Memorandum can vary significantly from as little as 10 pages up to 100 pages or more depending on the size of the company and the complexity of the proposition, be it Private Equity or Private Debt (Bond), and size of the target raise.
An Information Memorandum is a document that is required to be written, for a company to raise finance (fund raise) and typically includes the following:
- Regulatory disclosures regarding the type of prospective investor that can receive the Information Memorandum and those that cannot; further noting the requirement for a barrier to entry system;
- Geographical disclosures detailing which regions (or citizens) are prohibited for viewing and acting upon the private placement or public placement;
- Background history of the company (the issuer);
- The market the company operates in;
- What its products or services are;
- Who its customers are;
- How it differs from its competitors;
- What opportunities exist for the company;
- Reasons and background of the fundraise;
- Detailed financial history (latest set of audited accounts);
- Financial forecasts for the company showing how the corporate finance will be used and how it will be repaid (if the capital raise is via private equity, pre-initial public offering “Pre-IPO” or private debt aka Bond);
- Whether there are tax considerations such as whether the offer is SEIS or EIS eligible or approved (Seed Enterprise Investment Scheme or Enterprise Investment Scheme);
- Who the directors and senior managers are and what experience they have;
- The risks associated with the investment;
- What are the terms and conditions of the investment;
- Exit strategy for the potential investor, such as an Initial Public Offering (IPO / Stock Market Listing).
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